Yerli Üretim Resmi İşareti|Türkiye menşeli üretim sembolü|Türk malı ürün işaretlemesi|Ulusal yerli üretim tanıtım logosu

The “Yerli Üretim” logo is a distinctive red and white emblem used in Türkiye to indicate that a product is domestically manufactured. Rather than representing a single commercial company, it functions as an official quality and origin mark that can be applied across many brands, sectors and product categories. The core objective of the logo is to help consumers clearly identify locally produced goods, to promote national industry and to strengthen confidence in Turkish manufacturing standards. Visually, the logo is built around a strong rectangular frame, executed entirely in a vivid red color against a white background. On the left side of the mark, a stylized handshake is depicted using simplified geometric forms. The hands are drawn with bold, angular lines that echo the shape of the surrounding frame, creating a unified and compact composition. On the right side of the flag-like container, the words “YERLİ ÜRETİM” appear in large, uppercase letters. The typography is heavy, rounded and sans‑serif, projecting clarity, solidity and accessibility. The diacritical marks on the Turkish characters “İ” and “Ü” are carefully preserved, underscoring the logo’s linguistic and cultural specificity. The choice of red is especially significant. Red is one of the main colors of the Turkish national flag and is widely associated with energy, determination, pride and national identity. By using a solid red tone throughout the graphic elements and text, the logo evokes a sense of patriotism and collective economic purpose. The white negative space, including the interior of the handshake and background of the text, ensures high contrast and excellent legibility, so the mark remains recognizable even at small sizes or in low‑quality print environments. The handshake symbol is a universal metaphor for cooperation, trust and mutual benefit. Positioned at the entrance of the rectangular frame, it acts almost like a gateway into the concept of local production. It suggests a direct relationship between producers and consumers, signaling that purchasing goods with this logo supports local businesses, workers and supply chains. The angular style of the handshake, rather than a naturalistic depiction, aligns the visual language with modern graphic design principles: it is modular, easily reproducible and instantly identifiable. Typography plays a key role in the identity of the “Yerli Üretim” sign. The thick, blocky letterforms convey a sense of reliability and industrial strength, consistent with the idea of robust domestic manufacturing. The arrangement of the two words in stacked lines balances the composition: “YERLİ” sits above “ÜRETİM,” creating a compact rectangular text block that matches the proportions of the surrounding frame. This structure makes the logo adaptable to packaging labels, product stickers, advertising materials and digital interfaces, where space may be limited but clarity is critical. From a branding perspective, the “Yerli Üretim” logo operates as a trust seal and an informational device. In crowded retail environments, it helps consumers make quick, informed choices by highlighting products that contribute to the national economy. For manufacturers and retailers, using the mark is a way to communicate compliance with specified origin criteria and to align themselves with broader economic policy goals that encourage domestic value creation, innovation and employment. The logo’s design also reflects important strategic considerations. Its simplicity ensures that it can be printed in a single color without losing meaning; this reduces printing costs and makes it viable for small businesses as well as large industrial producers. The solid vector shapes allow the logo to be scaled from tiny packaging badges to large outdoor banners without loss of quality or recognizability. Because it is conceptually clear—local production, mutual trust, national identity—it avoids dependence on language beyond the core Turkish phrase, making it readable even to international audiences who may not understand every word but can infer the intent from the handshake and the strong national color cue. Historically, many countries have developed analogous marks such as “Made in…” labels, quality seals or geographic indication badges. The “Yerli Üretim” symbol fits into this global context while being tailored to Turkish cultural, economic and visual codes. It is not just a functional label but also part of broader branding efforts to strengthen the image of Turkish goods in both domestic and international markets. By associating local products with a coherent, well‑designed icon, the initiative helps build a shared identity among diverse producers—from food and textiles to electronics and household goods. In application, the logo often appears on product packaging, price tags in retail chains, e‑commerce platforms, promotional leaflets, catalogs and television advertisements. Businesses that qualify to use it integrate the symbol alongside their own brand marks, creating a dual‑branding effect: their individual trademark speaks to brand personality and differentiation, while the “Yerli Üretim” sign communicates origin, compliance and participation in a national manufacturing ecosystem. This dual use reinforces both private and collective value, positioning local production as a point of pride and a competitive advantage. Overall, the “Yerli Üretim” logo is a clear example of how graphic design can serve economic policy and consumer communication simultaneously. Its combination of a handshake icon, bold typography, and the national color red creates a memorable, trust‑oriented emblem that signals domestic origin and shared benefit. In doing so, it helps align consumer behavior with the goal of supporting local industries, while visually summarizing key values such as cooperation, reliability, transparency and national solidarity.