Xerox New Logo Vector PNG | Modern Xerox Wordmark and Sphere Emblem | Red Xerox Corporate Brand Icon | Xerox Global Technology Brand Symbol

The logo shown in the image is the modern visual identity of Xerox, a globally recognized technology and document solutions company. The design features the lowercase wordmark “xerox” rendered in a smooth, rounded sans‑serif typeface, followed by a distinctive red sphere that carries a stylized white "x" wrapped around it. This composition reflects the brand’s evolution from a copier manufacturer into a broad technology and services provider, while preserving visual continuity with its historic association with the letter X. The wordmark is set in bold red, a color long associated with Xerox. Red communicates energy, confidence, and visibility, which aligns with the company’s pioneering role in office technology and document innovation. The use of all lowercase letters softens the appearance, suggesting approachability, friendliness, and modernity. The custom typeface has rounded terminals and balanced proportions; each letter flows into the next, echoing the ideas of continuous motion, information flow, and seamless service delivery that Xerox aims to provide to enterprises and organizations. To the right of the wordmark sits the three‑dimensional red sphere, which serves as the emblematic symbol of the brand. The sphere gives a sense of global presence, completeness, and connectivity. It is not a flat circle but a shaded, glossy orb, with highlights and gradients that create depth and volume. This dimensionality underscores Xerox’s position as a contemporary technology company, moving beyond two‑dimensional paper and into digital, cloud, and data‑driven solutions. The red of the sphere matches the wordmark, ensuring a consistent and unified visual identity. Wrapped around the sphere is a stylized white "x" formed by two intersecting ribbon‑like bands. These bands curve along the surface of the globe, giving the impression that they are encircling the world. The crossing of the bands forms the recognizable X at the heart of the symbol, maintaining a direct link to the name Xerox and to the company’s historical logo, which prominently emphasized the letter X. The white ribbons can be interpreted as paths of information or communication channels that span the globe, symbolizing connectivity, collaboration, and the movement of data between people, businesses, and systems. The choice of white for the intersecting ribbons provides strong contrast against the red background, making the X highly legible even at smaller sizes. White also conveys qualities of clarity, simplicity, and transparency—traits that Xerox seeks to embody in its services, interfaces, and customer relationships. The intersecting lines suggest structure and precision, reminiscent of the engineering and research heritage that has produced advances such as xerographic copying, laser printing, and digital document management solutions. Overall, the logo composition—wordmark plus sphere—creates a balanced and flexible system. The wordmark can stand alone in applications where simplicity is needed, while the sphere adds a recognizable icon that can be used as an app badge, social media avatar, or compact brand marker. The design works effectively in both digital and print environments, from the interface of a multifunction printer to a web portal, business card, or building signage. The clear forms, limited color palette, and scalable geometry help maintain legibility and recognition across a wide range of sizes and contexts. The logo also reflects Xerox’s brand message of bridging the physical and digital worlds. Historically, Xerox transformed office work by making high‑quality document copying and printing widely accessible. Over time, the company expanded into digital printing presses, workflow automation, managed print services, and business process outsourcing. The globe with encircling ribbons symbolizes a networked, information‑rich world, while the friendly wordmark evokes the human side of business processes—people collaborating, sharing, and producing work together. Xerox’s identity draws heavily on its legacy of innovation, including its famed Palo Alto Research Center (PARC), where many modern computing concepts were pioneered. The contemporary logo is intentionally future‑oriented: the dynamic curves, glossy finishes, and global motif emphasize that Xerox is not solely tied to traditional paper output but is engaged in the broader technology ecosystem. The X on the sphere can also be read as a point of intersection—where ideas, documents, data, and people meet—reinforcing the brand’s positioning as an orchestrator of complex information flows. Color psychology further supports the brand meaning. Red grabs attention and conveys leadership—critical for a company operating in highly competitive technology and services markets. When paired with white, it communicates precision and clarity, important qualities for devices and systems that must produce accurate, reliable output. The restraint of using essentially two core colors (red and white, with gray only in shading) results in a clean and instantly recognizable appearance. In layout terms, the logo’s horizontal arrangement allows it to sit comfortably in website headers, device bezels, user interfaces, and corporate communications. The negative space around the sphere and between the letters prevents visual crowding, making the logo appear open and breathable. This sense of openness supports the narrative of transparency, user‑friendliness, and streamlined workflows. Taken together, the Xerox logo is more than a name and symbol; it is a visual encapsulation of the company’s journey and strategic direction. It honors the iconic X that helped the brand become synonymous with copying and printing, while expanding its meaning to encompass digital transformation, information management, and global connectivity. By combining a warm, approachable wordmark with a sophisticated, technology‑driven sphere emblem, Xerox’s logo effectively communicates both heritage and innovation, positioning the company as a trusted partner in the evolving world of work, documents, and information technology.