Culture Amp Logo Vector PNG | Modern employee feedback brand mark | Vibrant coral circle emblem | Culture-first HR technology identity

The Culture Amp logo is a distinctive and contemporary visual identity that reflects the company’s focus on people, culture, and continuous improvement within organizations. At the heart of the logo is a stylized circular mark, rendered in a vibrant coral-pink color, paired with the company name “Culture Amp” in a clean, approachable serif wordmark. The interplay between the organic symbol and the refined typography communicates both human warmth and analytical rigor, capturing the essence of a modern HR technology company that is data-driven yet deeply centered on human experience. The circular symbol resembles a dynamic brushstroke forming an open loop. Rather than a perfect geometric circle, the mark is intentionally irregular and fluid, with varying thicknesses and a subtle tapering effect. This hand-drawn quality evokes creativity, humanity, and movement, suggesting that workplace culture is something living, evolving, and never fully closed. The open space at the center of the circle implies possibility and potential, a visual metaphor for growth, feedback, and the continuous journey toward better workplaces. Within the curve of the circle, there are three smaller stroke-like elements that echo the main shape. These inner strokes can be interpreted as layers of insight, voices in a conversation, or multiple perspectives coming together. They visually reinforce the idea that Culture Amp is not about a single top-down view of culture, but about aggregating feedback from many individuals across an organization. The mark therefore symbolizes collective intelligence and the amplification of employee voices—core principles of Culture Amp’s mission. The coral-pink color is a key part of the logo’s identity. It stands out vividly in digital environments and marketing materials, while striking a balance between energetic and friendly. Unlike harsher reds or cooler corporate blues, this hue feels warm, optimistic, and people-centered. It aligns with themes of empathy, engagement, and emotional connection. Color psychology suggests that shades in this range can convey passion, care, and approachability, all attributes that Culture Amp aims to embody as a partner in building better workplaces. Beneath the icon, the “Culture Amp” logotype is set in a refined serif font with soft curves and generous spacing. The letterforms feel modern and human rather than traditional or formal. The combination of the uppercase "C" and "A" with the lower-case letterforms produces a visually balanced wordmark that is readable at many sizes. The gentle curves of the serif details echo the organic nature of the circular mark above, tying the symbol and text together into a coherent visual system. The typography communicates reliability, clarity, and a thoughtful approach to design—qualities that mirror the company’s role as a trusted source of employee insights. Culture Amp, as a company, is a leading platform for employee experience, engagement, and performance. It provides organizations with tools to gather feedback from employees, analyze the data, and turn insights into action. The brand’s focus includes employee engagement surveys, performance reviews, onboarding and exit feedback, DEI (diversity, equity, and inclusion) analytics, and continuous listening programs. By unifying these capabilities in a single platform, Culture Amp helps businesses understand how their people feel, what is working, and where change is needed. The logo supports this mission in several symbolic ways. The circle can be read as an abstract representation of the workplace community, bringing people together in a shared space. Because the shape is open and not fully sealed, it suggests transparency, openness to feedback, and the idea that culture is never “finished.” The brushstroke quality hints at experimentation and iteration: cultures are crafted and refined through ongoing learning rather than built once and left static. Furthermore, the sense of motion in the logo mirrors Culture Amp’s philosophy of continuous improvement. Just as the circle seems to be drawn in a single, sweeping motion, the company promotes the idea of ongoing cycles of feedback and action: ask employees, learn from the results, take action, and repeat. This cyclical pattern is central to building thriving workplaces, and the brand mark subtly embeds this concept within its visual form. In use, the Culture Amp logo is highly flexible. The icon can stand alone as an app badge, avatar, or social media mark, while the full lockup with wordmark functions well on websites, dashboards, and presentations. The simplicity of the design ensures legibility at small sizes and in various contexts, from digital interfaces to print materials and event signage. The strong single-color approach also supports accessibility, as high-contrast layouts are easier to recognize and work cleanly in both light and dark themes. From a brand positioning perspective, the logo differentiates Culture Amp from more traditional HR software vendors. Instead of relying on conservative color palettes or rigid geometric forms, the company embraces a more human and expressive identity. This aligns with its proposition as a culture-first, employee-centered platform rather than a purely administrative HR system. The visual language signals that the product is designed for people leaders, managers, and employees who care deeply about engagement and inclusion, not just compliance and record-keeping. As Culture Amp has grown globally, working with organizations across industries and regions, the logo has become a recognizable emblem of modern people analytics. It is seen on dashboards where HR teams analyze engagement results, on reports presented to executive teams, and in communications inviting employees to share their feedback. Because the symbol is simple, memorable, and emotionally warm, it can carry the company’s reputation across diverse cultural contexts while retaining a coherent and consistent identity. Overall, the Culture Amp logo successfully encapsulates the brand’s purpose: amplifying the voice of employees and helping organizations create better workplaces. The fluid coral circle, open form, and layered inner strokes combine to form a visual metaphor for collective insight, movement, and continuous growth. Paired with a friendly, modern wordmark, it projects a personality that is approachable yet credible, innovative yet grounded. In a field where trust, empathy, and data-driven decisions all matter, the logo functions as both a symbol of Culture Amp’s values and a practical mark that supports its presence across digital and physical touchpoints.