Bonitasoft Logo Vector PNG | Bonitasoft Corporate Emblem | Bonitasoft Brand Identity Mark | Bonitasoft Open Your Processes Signature

The Bonitasoft logo is a distinctive visual identity that reflects the company’s focus on open, flexible, and human‑centered business process management (BPM) and automation. The design combines a bold logotype with an abstract, dynamic symbol that together communicate movement, agility, and innovation. On the left side of the logo, there is a stylized red emblem formed by a fluid, curved stroke that loops upward into an arrow. Within the lower part of this curve, a circular red dot is positioned, creating a sense of balance and focus. The curved stroke and the inner dot work together to suggest several ideas at once: a flowing process, a guided journey, a person at the center of a system, and a continuous cycle of improvement driven in a specific direction. The arrow at the top of the curve subtly points forward, symbolizing progress, transformation, and the continuous evolution of business processes. The color red is central to the Bonitasoft logo. It appears both in the icon and in the second part of the company name, "soft." Red is a color that evokes energy, determination, and visibility, making it suitable for a technology company that aims to drive change in organizations and bring business processes to life. The glossy, gradient treatment of the emblem gives it a modern, slightly three‑dimensional look, which can be associated with digital interfaces, dashboards, and contemporary software products. This polished effect suggests professionalism and technical sophistication, while the smooth curvature keeps the mark friendly and accessible rather than rigid or overly corporate. To the right of the symbol, the company name “bonitasoft” is written in a strong, sans‑serif lowercase typeface. The word is divided chromatically: “bonita” appears in solid black, and “soft” in vivid red. The use of lowercase letters makes the brand feel approachable and modern, echoing trends in technology branding where simplicity and usability are emphasized. The black part of the wordmark conveys stability, reliability, and seriousness; it anchors the logo visually and conceptually. The red “soft” then adds emphasis and memorability, highlighting the software aspect of the company and aligning with the red icon to create a coherent color system. The juxtaposition of black and red also creates a clear contrast that reads well on screens and in print, ensuring legibility and recognition across different mediums. Beneath the wordmark, in a lighter and more delicate italic script, appears the tagline “open your processes.” This phrase captures Bonitasoft’s mission and positioning in the business process management and automation market. The word “open” speaks to openness in several senses: open source roots, openness to integration with other systems, openness to collaboration between IT and business teams, and openness in the way processes can be visualized, adjusted, and improved. “Your processes” emphasizes ownership and customization: Bonitasoft provides a platform, but it is the customer’s unique workflows, business rules, and operational realities that truly matter. The italic style of the tagline introduces a sense of motion and personal voice, complementing the dynamic curve of the symbol and reinforcing the idea that processes are living, evolving flows rather than static diagrams. From a design perspective, the overall composition of the Bonitasoft logo is carefully balanced. The red emblem on the left draws initial attention and can stand alone as a recognizable brand mark in contexts where space is limited, such as application icons or social media avatars. The horizontal orientation of the wordmark ensures compatibility with website headers, software splash screens, and business documents. The combination of a solid, geometric font with an organic, flowing emblem creates visual contrast while maintaining harmony, mirroring the company’s blend of technical robustness with user‑centric design. The logo also conveys an implicit narrative about Bonitasoft as a company in the BPM and process automation landscape. The central dot can be interpreted as the user, customer, or employee, while the surrounding curve and arrow represent the process or platform that guides and empowers that person. This reinforces Bonitasoft’s philosophy that successful digital transformation places people at the center, giving them tools to design, monitor, and optimize processes intuitively. The upward movement of the arrow aligns with the goals of efficiency, scalability, and continuous improvement that organizations pursue when they adopt process automation technologies. Bonitasoft, as a company, focuses on providing an open, extensible platform for business process management, workflow automation, and digital process applications. Originating from an open source BPM engine, the company has built its identity around transparency, community‑driven innovation, and flexibility. Its tools allow organizations to model business processes visually, connect them with data and enterprise systems, orchestrate human tasks and automated services, and monitor performance through analytics and dashboards. The logo’s openness and flow reflect these capabilities: processes are not locked into rigid frameworks but can be adapted, improved, and extended as business needs change. In practical branding terms, the logo is versatile enough to function across a wide range of contexts. On white or light backgrounds, it appears crisp and clean, with the red and black providing strong contrast. On darker backgrounds, the red symbol and word segment can be inverted or outlined to maintain visibility. The simplicity of the forms makes the logo scalable, preserving its clarity when reduced for mobile interfaces or enlarged for event signage. Because the emblem is abstract yet distinctive, it avoids being tied to any single industry vertical and instead represents a broad promise of process improvement and digital innovation. The combination of a memorable icon, a clear and modern wordmark, and a concise, mission‑driven tagline gives the Bonitasoft logo strong communicative power. It encapsulates the company’s role as a provider of open, adaptable process‑automation solutions that help organizations “open” and optimize the way they work. Through its visual language of motion, focus, and bold color, the logo aligns closely with Bonitasoft’s vision of enabling continuous transformation, collaboration between business and IT, and a more agile, responsive enterprise.