2 Claveles Official Brand Emblem | Modern Blue and Red 2G Triangle Badge | Precision Tools and Scissors Logo Design | Professional Industrial Identity Mark

The 2 Claveles logo is a bold and highly recognizable visual identity that reflects the brand’s long-standing presence in the world of professional cutting tools, scissors, and precision instruments. The design is built around two primary elements: a triangular badge containing the stylized initials “2G” and a horizontal rectangular plaque displaying the name “2 CLAVELES” in capital letters. Together, these components create a compact, solid and memorable mark that communicates reliability, robustness, and technical expertise. The color palette is dominated by blue, white, and red. A rich, medium blue fills the central areas of both the triangle and the rectangle, while white is used for the typography and inner outlines, and red appears as a strong framing accent around both shapes. This tricolor scheme suggests a mixture of trust, cleanliness, and energy. Blue traditionally conveys dependability, precision and professionalism—qualities essential for a brand focused on scissors and cutting tools that must perform with accuracy. White underscores clarity, hygiene and technical neatness, often associated with professional grooming, medical or kitchen environments where 2 Claveles products are frequently used. Red, placed as a contour, adds dynamism and strength, subtly evoking sharpness and power without the need for literal imagery of blades. The triangular top section houses the characters “2G”, rendered in a custom geometric type that fills the interior space efficiently. The characters are rounded yet robust, with distinct angles that echo the idea of cutting edges and engineered forms. The triangle itself, with its broad base and apex pointing upwards, is a symbol often associated with stability, direction and aspiration. In the context of 2 Claveles, it can be interpreted as the brand’s upward trajectory, commitment to quality, and focus on progress and innovation. The white internal border and red outer border create a layered effect, giving the mark depth and a slightly three-dimensional appearance, which helps it stand out on packaging, tools, and digital surfaces. Below the triangle sits the rectangular nameplate, containing the inscription “2 CLAVELES” in bold, sans-serif capitals. The font choice is clean, legible and assertive, ensuring the brand name is instantly readable even at a distance or at small sizes. The rectangular shape contrasts with the triangle while mirroring its double outline treatment: a blue interior field, surrounded by a white stroke and enclosed by a red border. This consistent structural logic unifies the logo elements and reinforces brand cohesion. The shadow effect beneath the combined shapes subtly lifts the logo off the background, giving it a sticker-like or badge-like quality. That effect is particularly suitable for a company whose products often carry affixed labels, hangtags, or engraved marks; the logo needs to work as a compact emblem applied to metal, plastic, cardboard, and digital media alike. Historically, 2 Claveles is known as a Spanish brand specializing in the design and manufacture of scissors and cutting tools for a wide range of uses: household, professional hairdressing, barbershop, manicure and pedicure, kitchen, sewing, and industrial applications. The name “2 Claveles” (which translates to “two carnations” in English) has roots in Spanish culture, where the carnation is a traditional symbol associated with passion, craftsmanship, and heritage. Although the contemporary logo does not visually depict carnations, it continues that legacy through a firm, modern identity that favors technical clarity over ornamentation. The move toward a geometric, emblematic design aligns with the company’s positioning as a serious, professional manufacturer rather than a purely decorative or fashion-oriented brand. From a branding perspective, the absence of illustrative elements in favor of geometric forms is significant. In markets crowded with ornate or pictorial logos, 2 Claveles chooses a strong, minimal, and industrial aesthetic that pairs well with metal and steel surfaces. The red-and-blue badge can be stamped, engraved or printed on scissors, shears, and tools without losing legibility, while still communicating a distinct visual signature. The logo also translates effectively into monochrome applications, where the outlines and block shapes remain identifiable without color. The structure of the logo supports adaptability across communications. The triangular “2G” mark can function on its own as a compact icon, for instance on tool handles, web favicons, or social media avatars. Combined with the rectangular wordmark, the full lockup is ideal for packaging fronts, catalogs, trade show signage, and advertising materials. The straightforward geometry eases scaling: it can be made very small without sacrificing clarity, or enlarged for billboard use where its bold lines and contrasting colors remain visually impactful. Psychologically, the combination of blue and red framed in a clean, technical style helps anchor 2 Claveles in both traditional and modern values. Blue taps into trust, heritage, and continuity—important for a brand with decades of manufacturing experience. Red, placed as an outline instead of a fill, suggests energy and precision without overwhelming the design; it works like a fine cutting edge surrounding the stability of the blue core. This duality mirrors the product promise: robust, reliable tools capable of delivering sharp, precise performance. The typography choice supports a sense of international reach. By using a neutral, bold sans-serif capital set for “2 CLAVELES,” the brand name reads clearly across different languages and markets, while still preserving its Spanish identity through the word itself. The letter spacing is tight but not compressed, maximizing legibility in constrained label spaces that are common in tool and accessory packaging. The logo’s overall effect is that of a trustworthy, technically oriented manufacturer with a strong, no-nonsense visual language. There is no attempt at excessive stylistic flourish; instead, the logo underscores durability, performance and consistency—qualities that appeal to professionals such as hairdressers, tailors, chefs, and artisans who rely daily on precise cutting tools. In sum, the 2 Claveles logo is a powerful example of a compact industrial brand mark. Its triangular and rectangular forms, patriotic-feeling red, white and blue palette, and bold sans-serif typography combine to produce an emblem that is instantly recognizable, easy to reproduce, and tightly aligned with the company’s core attributes: precision, quality manufacturing, and a heritage of expertise in scissors and cutting instruments. The design’s simplicity makes it timeless, while its color contrasts and structural clarity ensure it remains effective across evolving media and product lines.