The Delivery Club logo vector PNG presented here captures the recognizable visual identity of a major Russian online food and grocery delivery service. The design is simple, bold, and highly functional, optimized for digital interfaces where users make fast decisions and expect clarity at a glance. The logo appears as an elongated rounded rectangle, set horizontally and filled with a vivid lime‑green color. This green immediately suggests freshness, speed, and an association with food, groceries, and environmentally minded urban mobility. It stands out clearly against light or neutral backgrounds, which is critical for mobile app interfaces, advertising banners, and web call‑to‑action buttons.
Centered within the green bar is a strong, black, sans‑serif inscription in Russian. The text reads “ЗАКАЗАТЬ ДОСТАВКУ,” which translates to “Order Delivery.” It doubles as both a brand‑linked message and a functional interface element: visually, it looks like the main button users would press to place an order. The font is modern, geometric, and easy to read, even at smaller sizes, which suits Delivery Club’s need to communicate quickly on smartphone screens. The high contrast between the black text and the bright green background ensures maximum legibility and reinforces the company’s no‑nonsense, practical promise: fast and convenient delivery.
On the right side of the bar, there is a small black silhouette of a running ostrich. This animal symbol has become one of the key components of Delivery Club’s brand language. The ostrich is stylized, depicted in side profile with long legs mid‑stride, a slightly outstretched neck, and a compact body. The figure is reduced to its essence with no inner detail, using pure black to create a clear and memorable mark. Within the logo system, the ostrich functions as a mascot that conveys speed, agility, and the energetic pace of city life. Unlike more generic icons such as a courier on a bike or a box, the ostrich is distinctive and playful, allowing the brand to stand out in a crowded delivery market.
The overall composition of the logo balances text and symbol. The typographic message occupies the central and left portion of the shape, while the ostrich caps the right side, visually “running” along the bar. This subtle directional cue leads the viewer’s eye from the message "Order Delivery" toward the mascot, reinforcing the idea that once the order is placed, the company moves swiftly into action. The rounded ends of the bar soften the design, adding friendliness and accessibility, which are important qualities for a consumer service that aims to be approachable and easy to use.
As a company, Delivery Club has become one of the most prominent online delivery platforms in Russia, connecting users with restaurants, cafes, and grocery retailers through a mobile app and website. The service allows customers to browse menus, compare prices and ratings, customize orders, and track couriers in real time. Over time, the platform expanded from traditional restaurant meals to include groceries, everyday essentials, and specialty products, positioning itself not only as a food delivery service but as a comprehensive urban logistics solution for everyday life.
The brand identity expressed in this logo reflects that evolution. The use of green is closely tied to the idea of fresh produce, healthy eating, and eco‑conscious consumption, which resonates with urban customers who rely on delivery for daily meals yet still care about quality and sustainability. At the same time, the minimal, interface‑like shape of the bar underscores Delivery Club’s digital DNA. The logo works naturally as a clickable element on screens, on in‑app banners, or in advertising creative that urges users to take immediate action.
Within the competitive landscape, many global and local delivery players use similar visual tactics: red or orange to signal urgency and appetite, or literal icons of scooters and delivery bags. Delivery Club’s branding, with its distinctive ostrich and green palette, differentiates the company while remaining intuitive. The ostrich as a symbol creates storytelling opportunities in marketing campaigns, illustrations, and motion graphics. It can be animated to run, jump, or interact with urban environments, reinforcing memorability and emotional connection. When used standalone without text, the ostrich silhouette has enough recognition to act as a shorthand for the brand in digital storefronts and social media avatars.
Functionally, the logo also communicates reliability and clarity. The straightforward wording “Order Delivery” removes ambiguity about what the service does: it is the intermediary that brings food and goods directly to the user. The clean typography and absence of extraneous decorative elements support an image of efficiency and sleek technology in the background. For customers, this signals that the app is designed to work smoothly, with minimal friction from order placement to checkout and tracking.
In marketing materials, the green bar with the ostrich can be resized, stacked, or integrated into larger layouts. It scales well because it relies on simple shapes and high contrast rather than intricate details. In monochrome contexts, such as receipts or certain print applications, the form can be adapted with line art while retaining recognizability. On dark backgrounds, the colors are often inverted or adjusted so the green remains vibrant and the text continues to be legible.
Altogether, the Delivery Club logo vector PNG is a concise visual summary of the brand: a technology‑driven, user‑centric service focused on fast, reliable, and fresh delivery. The green field embodies the world of food and groceries, the bold Russian inscription speaks directly to local users in their language, and the running ostrich injects character, speed, and memorability. This combination helps the company maintain a strong presence across apps, websites, outdoor billboards, and digital campaigns, reinforcing its role as one of the key players in the Russian delivery ecosystem.
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